A Manchester United FC community by the fans and for the fans that operates in a professional manner, focusing on providing comprehensive coverage of match days, significant topics, and engaging debates with journalists and players.
My contributions to UPTV included developing an effective Social Media Content Plan, establishing a consistent Branding and Brand Language, and leading the creation of engaging short form content. These efforts drove significant growth, enhanced audience engagement, and solidified UPTV’s position as a top community-driven platform for fans.
Social Media Content Plan:
I worked closely with United Peoples TV (UPTV) to create a highly effective Social Media Content Plan.
Through meticulous planning and execution, we witnessed remarkable growth across various platforms.
Twitter followers more than doubled, TikTok gained over 50,000 followers in less than four months, and both Instagram and YouTube experienced significant growth. This success can be attributed to the strategic content strategy I devised with the owner of UPTV, Sam Peoples, which engaged and captivated the audience, fostering a thriving online community.
Brand Language:
As a key contributor to UPTV’s growth and stability, we established a distinct Brand Language. By defining the tone, messaging, and values that UPTV embodies, we ensured consistent and cohesive communication. Sticking to the brand language I created allowed UPTV to establish a strong brand identity, enhancing recognition and trust among the audience.
Short Form Content:
Collaborating with the creative team at UPTV, I led the efforts in creating engaging Short Form Content. Through innovative storytelling techniques. This fresh approach echoed positively with the audience, resulting in increased engagement and meaningful interactions. By stepping our game up we positioned UPTV as one of the leaders within the Football Fan Chanel community.
